Freelance Copywriter
We all know the saying "Content is King", but what does that really mean? The internet and technology have forever changed the way we communicate. The greatest change however, is the emergence of content as the fastest growing sector of the digital world. Content will influence the future of our economies, as companies worldwide strive to become Thought Leaders.
- Content Marketing Strategies
A Content Marketing Strategy involves the transformation of your information relationship with your customer. By understanding your various target audiences and their pain points, and providing them with engaging content that is educational, informative and relevant to them, you will position your company as a Thought Leader in your industry. Content Marketing is all about building a relationship so that your customers will grow to know, like, and trust you.
- Social Media Strategies
A Social Media Strategy comes after the development of a Content Marketing Strategy. After all, Social Media won't work unless you have something to say. Social Media is emerging as a direct marketing channel to reach out and connect directly with consumers. Smart businesses are learning that Social Media reaches all phases of the customer buying cycle - from brand awareness to engagement and education (using White Papers, Case Studies, and Free Reports) to the selling phase, support and customer service. A Social Media Strategy first involves listening by monitoring existing channels such as Facebook and Twitter, and then deciding which outlets are best for your company. Carol has extensive experience with Social Media and will guide clients towards a better understanding of the tactics to employ.
- White Papers
A White Paper is a cross between an article and a brochure. It addresses a specific industry-related problem and then proposes a solution. White Papers are always sponsored by a company, but rarely mention an actual product until a very specific call to action at the end. A major study by KnowledgeStorm and MarketingSherpa found that readers value white papers more than any other type of marketing document. White Papers are also the best tool to use for Lead Generation, and can act as a cornerstone marketing document for your Content Marketing Campaign.
- Case Studies
One of the most basic yet effective tools in your sales collateral, and an excellent way to build credibility and trust in the mind of your prospect. A Case Study utilizes storytelling techniques to the max - a presentation of a specific problem and the eventual path to the solution. A case study is the perfect complement to a white paper: use the white paper to draw the prospect to your site, and then provide more information with a solution in a specific industry using the case study as a supporting document.
- Marketing Materials
Carol has extensive experience writing other forms of Lead Generation tools such as E-books, Special Reports, and Direct Mail, as well as Press Releases, Media Kits, Articles, Web Copy, Grant Proposals and Sponsorship Packages.
